Sponsored Search by Yahoo! is one of the most effective ways to reach the customers you really want - the ones already interested in what your business offers. With text ads that appear in search results, you promote your business to people who are actively searching online for your products or services. And you pay only when your ad is clicked.

Unlike other marketing options, a Sponsored Search account offers measurable results and lets you test different ads. Sponsored Search can achieve multiple objectives, including acquiring new customers, increasing brand awareness or influencing purchasing decisions.

There are many types of Internet marketing, but one thing sets Sponsored Search apart: you don't go looking for customers, they find you.

Did you know:

• 88% of adults who purchase items online conduct some sort of online research?
• 67% of adults who research online before making a purchase decision use search engines as a research tool?
• 40% of those conducting online research go to search engines first.